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Red kidney beans
it's chili time...
Dry edible beans play a big role during the first quarter. The cold weather leaves people craving various soups and chilis. Many great American events come to life during this time making the beginning of the year a great time to promote dry edible beans.
As the chilly weather drags on through March, many consumers turn to the American classic chili to keep them warm. Some traditionalists believe chili shouldn’t have beans but over the years many have come to expect chili with beans. The red kidney bean, sometimes called the chili bean, is most popular in chili due to its bright color, full bodied flavor and firm texture. Promote red kidney beans with canned tomatoes, chili powder and ground beef or inspire consumers to come up with their own recipe.
Families can be found watching a variety of sporting events during this time – March Madness is just around the corner. Festive menus include beans as a side dish or main course. Chili is a great fit because it’s easy to prepare, is a cost effective way to feed a large group of people and is a set it and forget it dish. In fact foodnetwork.com recommends beans in 9 out of its 14 Super Bowl menus.
On top of being affordable, these beans are extremely healthy. Dry edible beans are high in protein and fiber while being naturally low in fat and free of saturated fat, trans-fat and cholesterol. We have seen more and more retailers taking great pride in offering nutritious options for their consumers and all of these benefits make them a perfect fit for any heart health promotion.
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