TRINIDAD’S BRANDS

Jack Rabbit

Nothing brings family and friends together like a home-cooked meal. Jack Rabbit is proud to be part of the recipes and traditions that have been doing just that for over 75 years. Jack Rabbit’s high quality bean varieties have earned loyal customers, and made it a trusted brand that families have cooked with for generations.

The Jack Rabbit brand started in Saginaw, Michigan in the 1920’s, at a Harry Houdini magic show. Houdini called for someone from the audience to help with his rabbit-in-the-hat trick, and promised the rabbit to whoever would come up on the stage. Ten-year-old Phyllis Reidel, daughter of the founder of Michigan Bean Company, excitedly volunteered.

In 1935 when Mr. Reidel and Henry Jahn of R.S. Porter were searching for a name for their new brand of beans, Al Reidel laughingly recalled the Houdini rabbit and decided that a dynamic jumping jack rabbit would be the new corporate logo of the Michigan Bean Company. Who knew that 75 years later, the Jack Rabbit brand would be what it is today? Maybe no one – except Houdini!

Download the Jack Rabbit Cookbook Today!

Download the Jack Rabbit Historical Brochure Today!